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Showing posts from December, 2021

Mastercard acquiring the Israeli tech personalization platform Dynamic Yield from McDonald's

Mastercard announced the purchase of Israeli tech start up Dynamic Yield from US fast food giant McDonald’s, which it acquired only two years ago for about $300 million. The companies did not disclose the cost of the interaction, but it is believed to be higher than the amount paid by the fast-food franchise company on its acquisition. Dynamic Yield is considered to be one of the leading personalization platforms in the world. Founded in 2011 by Liad Agmon and Omri Mendellevich, Dynamic Yield’s service uses machine learning algorithms and developed an AI omnichannel personalization engine to help businesses tailor their website to individual consumers according to behavioural patterns. McDonald’s had hoped to boost sales using the technology to create drive-through menus that change based on the time of day, weather, current restaurant traffic, and trending menu items, and display additional items based on customers’ current selections at ordering kiosks. Dynamic Yield had remain